Kronos, Ultimate Software rebrand as new company following merger

A $22 billion workforce management technology provider will be known as UKG (Ultimate Kronos Group).

Following the February 2020 merger of Kronos Inc. and Ultimate Software, the two cloud-based workforce management solutions companies with significant retail practices are taking on a new corporate identity. The combined company will officially become known as UKG effective Oct. 1, 2020, with a new tagline of “Our purpose is people.”

The new company is jointly headquartered in Lowell, Mass., and Weston, Fla., with dozens of offices around the world. UKG says it will continue to bring together what the new organization sees as the best of each company’s solutions, including Workforce Dimensions, Workforce Ready, and UltiPro HCM and HR service delivery solutions.

“Our new brand, UKG, truly unites Ultimate Software and Kronos, both as a business and as people,” said Aron Ain, CEO of the joint company. “Our new brand is rooted in our combined passion and history of focusing on people at work. We believe the UKG brand represents our continued commitment to our employees, customers, and their employees — while at the same time giving us a modern new identity for our future together as one organization. Separately, Ultimate and Kronos have proven that remarkable cultures led by inspired people drive success, and now we are together as UKG, one company with people at our core.”