Kroger enhancing third-party product listings with generative AI
The Kroger Co. is applying artificial intelligence (AI) to dynamic pricing and market analytics solutions on its seller marketplace.
The grocery giant is deploying AI-based technology, including a content management system (CMS) and generative AI copy optimization, to improve the ranking criteria of modern search engine results pages (SERPs) and enhance visibility and clarity across product detail pages (PDPs) for sellers on the Kroger Marketplace.
Launched in 2020, Kroger Marketplace offers customers of the Kroger Ship ship-to-home program an extended aisle with more than 50,000 additional products. The additional products are made available through marketplace partners via Mirakl, a software platform enabling B2C and B2B digital marketplaces. As a result, Kroger offers the type of extended digital marketplace offered by Amazon and Walmart
Kroger launched Kroger Ship in August 2018. The service delivers private-label and center-aisle groceries, household essentials and bulk merchandise through third-party carriers.
Kroger Marketplace will work with Intelligence Node in an effort to provide clearer, more informative product listings to improve the customer experience, as well as provide better insights into product performance for sellers.
"The Kroger Marketplace involves a complex matrix of elements that need to be effectively managed to deliver a seamless customer experience online,” said Michael Murphy, group VP of analytics & execution at Kroger. “From product copy and ratings to reviews and taxonomy, customers are searching out more information than ever before and providing what they need, when they need it is important. We look forward to working with Intelligence Node to deliver an amazing customer experience while empowering our sellers to improve their business performance.”
"We are excited to collaborate with Kroger in ensuring that every customer receives a consistent digital content experience across millions of products and sellers on the Kroger marketplace,” said Sanjeev Sularia, co-founder and CEO of Intelligence Node. “We look forward to supporting Kroger’s growth plans with our ability to provide content audit, optimization, and execution directly within the Mirakl platform to help Improve shopper conversion and seller recruitment and retention.”
Based in Cincinnati, Kroger operates 2,800 stores under a variety of banners across the U.S., including Kroger, Fred Meyer, Ralphs, Dillons, Smith's, King Soopers, Fry's, QFC, City Market, Owen's, Jay C, Pay Less, Baker's, Gerbes, Harris Teeter, Pick 'n Save, Metro Market and Mariano's.