Kohl’s makes its rewards program even more lucrative

Kohl’s Corp. is adding a new benefit for members of its rewards program that use their Kohl’s credit card.

The department store retailer will offer all rewards members that use their Kohl’s Card an increased earn rate of 7.5% in rewards on every purchase. Previously, all Kohl’s rewards members would earn 5% in rewards, regardless of payment method. (Rewards members also receive personalized deals and perks throughout the year, and a special birthday gift.)

During the past year, Kohl’s has been piloting the enhanced cardholder Rewards offering in more than 100 stores across eight markets. In the pilot markets, Kohl’s saw an increase in Kohl’s Rewards enrollments, more Kohl’s Card acquisitions and usage and an overall sales lift. The success of the pilot program led to the company’s decision to roll out the benefit to all markets nationwide.

“Customers love our simplified Kohl’s Rewards program that leverages personalized offers and Kohl’s Cash,” said Greg Revelle, Kohl’s chief marketing officer. “We partnered closely with store associates and customers to understand how we could make our benefits even more robust.”

With the enhancement, Kohl’s Rewards customers who use their Kohl’s Card will earn 7.5% Kohl’s Rewards on every purchase every day. Any Rewards member that chooses an alternate payment method will continue to receive 5% Kohl’s Rewards. (Kohl’s Rewards balances are converted and issued in $5 increments of Kohl’s Cash coupons on the first day of the following month, valid for 30 days.)

All Rewards customers will continue to earn $10 Kohl’s Cash for every $50 spent on qualifying purchases during Kohl’s Cash promotional events to use during designated redeem periods.