Kohl's expands product offerings, discounts for holiday season
Kohl’s is gearing up for the holiday season with a host of new initiatives.
The department chain is touting low prices on stocking stuffers, enhanced in-store experiences and increased value for its shoppers. Kohl’s will also keep promotions rotating throughout the holiday seasons with new deals every week.
Kohl’s says it will have nearly twice the number of gift options this year, including through what it calls the Kohl’s Value Gift Shop, which will feature stocking stuffers and grab-and-go gifts with prices as low as $3, $5 and $8. The majority of gifts will be under $5, and hundreds will be under $10.
Kohl’s stores will also provide “inspiration and solutions for gift givers,” with more curated gifting displays throughout the store and gift sets across categories. Enhanced gift options include twice as many Sephora at Kohl’s gift sets available, jewelry gifts under $25, and toys starting as low as $5.99 with thousands of options under $20. The retailer is also rolling out new digital experiences such as an interactive Gifting Quiz, co-branded Pinterest x Kohl’s content and custom gift board, and curated gift guides and lookbooks.
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Kohl’s will also offer 50% more seasonal decor items this year, including a prominent front-of-store positioning and a new in-store Kohl’s Tree Farm featuring an expanded assortment of trees, ornaments, lighting, inflatables and more. The retailer is also increasing its gift-giving essentials offerings with nearly 50% more holiday cards and gift wrap.
Kohl’s says it has added new brands across men’s, women’s and kids' apparel, including more dress and occasion options and new dedicated dress shops in all stores. Customers will also find a deeper selection of pet products, tech and electronics, personal care and wellness items, kitchen electronics and novelty gifts.
Finally, for the first time this holiday, Babies“R”Us at Kohl’s, in 200 stores nationwide and on Kohls.com, will give shoppers a new assortment of baby gear for new and growing families to choose from.
“Kohl’s understands how busy the holiday season is for families, so we’re ready to help with everything they need to prepare and celebrate from decorating to gifting and hosting,” said Kohl’s chief merchandising officer Nick Jones. “Our expanded assortment across categories further positions Kohl’s as a destination for gifting at great prices.”
Based in Menomonee Falls, Wis., Kohl's operates more than 1,100 stores in 49 states.
