Knot Standard takes measurements in a (smartphone) snap

A specialty omnichannel menswear retailer is enabling customers to get precise measurements with two taps of their iPhone.

Knot Standard is releasing a new iPhone app called Fit, which enables customers to submit just two photos to create their custom clothing. App users can follow a set of guided instructions to capture front and side profile photos, which are automatically sent over to the Knot Standard tech team.

The photos are then used to create a one-of-a-kind digital pattern built from the 41 measurements and posture details taken from the customer’s photos. Fit also allows the Knot Standard team of expert “style advisors” to work with customers remotely anywhere in the world, including existing customers who may need to update their measurements based on fluctuations in size.

Knot Standard is attempting to roll out new digital offerings in an effort to provide personalized service to customers who do not live near one of its 10 U.S. showroom stores. In February 2021, the New York-based company opened the Knot Standard Stylist Store virtual showroom.

[Read more: Survey: Virtual try-on becomes real phenomenon]

"Knot Standard has always been the menswear leader in innovation, seeking to adapt ahead of the customer's requests,” said Matthew Mueller, president and co-Founder of Knot Standard. “After multiple years of development, this new app goes beyond just predicting a standard 'size,' and instead builds a unique custom pattern for each client across suits, shirts, knits, outerwear, and our new casual and performance products. In just a few minutes, our clients have accurate measurements to build an entire custom wardrobe."

The Fit by Knot Standard App is available now for download on the iOS App Store.