KFC Canada dives deep into data analytics
KFC Canada is making decisions faster and more accurately with enterprise analytics.
The Canadian banner of global fast-food chain KFC is leveraging the SaaS-based restaurant analytics solution from Manthan to gain deeper insights across all aspects of its restaurant business. Areas of the business KFC Canada is analyzing include dynamic demand, inventory, operations, e-commerce, customer experience, voice of customer, marketing, CRM, audit & compliance, and associate training & productivity.
Over the last several years, KFC Canada has been making digital a priority across its enterprise. With over 600 restaurants and growing across Canada and online sales continuing to be an exponential growth lever, the retailer views speed to insights as critical to becoming an agile business.
KFC intends for Manthan’s solution to serve as an enterprise analytics platform to centralize data across all functions and leverage actionable dashboards, advanced analytics and algorithmic decision support to make every strategy and action data-driven, both within KFC as well as for key franchisee partners.
“In our business, the ability to drive value and quickly adapt to changes in micro-demand is critical to optimizing various aspects of our business,” said Reza Kouhang, CFO at KFC Canada. “The rich and contextual decision capabilities in Manthan make it easy for our business to know and respond to these opportunities so that our consumers can access our crave-worthy chicken faster and fresher than ever before.”
KFC is a subsidiary of Yum! Brands that operates more than 24,000 restaurants in over 145 countries worldwide, including over 600 locations in Canada.