Kendra Scott adds Tiffany & Co. veteran to C-suite
Jewelry and lifestyle brand Kendra Scott Design Inc. has named a new merchandising leader.
The company has tapped Kerry Feldmann as its next chief merchandising officer, effective Nov. 16. In the role, she will lead merchandising, planning and allocation, while “refining the brand's assortment architecture.”
Feldmann brings more than 20 years of experience in jewelry to Kendra Scott, including 15 years at Tiffany & Co. in global merchandising and product development leadership roles. Most recently, Feldmann served as senior VP of merchandising, planning & design at John Hardy, where she led product strategy, collection architecture, and commercial execution for more than three years.
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"Women have always come to Kendra Scott for jewelry that reflects who they are, with designs that spark joy, celebrate life's meaningful moments, and fit beautifully into the way they live," said Chris Blakeslee, CEO of Kendra Scott. "As we approach our 25th anniversary, we're building on that strong foundation and pushing further in product innovation, design, and assortment while staying true to the exceptional value our customers expect. Kerry brings extraordinary experience and a deep understanding of the jewelry industry, along with a belief that luxury should feel both attainable and joyful.”
Over two stints at Tiffany & Co., Feldmann held roles including divisional VP of global merchandising and product development and VP of category management. From 2014 to 2016, she served as the VP of global licensing for watch & jewelry at Michael Kors.
"Few brands have what Kendra Scott has: a clear vision rooted in connection and joy, with an enduring commitment to philanthropy,” said Feldmann. “I'm thrilled to join the leadership team and help shape the next chapter, bringing customers elevated design, newness worth discovering and pieces they can make their own."
Kendra Scott has made two other C-suite appointments since Blakeslee took over as CEO in January. In April, Mike McMullen was named finance chief, joining the company from Yeti. Later in the month, Adrienne Gernand – a 21-year Gap Inc. veteran – was named to the newly-created role of chief business officer.
Founded in 2002 by fashion designer Kendra Scott, Austin, Texas-based Kendra Scott Design Inc. operates approximately 165 namesake experiential stores and pop-up locations. Its products are also available through wholesale partners, including Nordstrom and Dillard's, and at more than 1,000 specialty boutiques.
