Yellow Rose by Kendra Scott opens Nashville flagship
Yellow Rose by Kendra Scott has opened its newest retail store – and its first outside of Texas.
The Western-inspired lifestyle apparel brand has debuted its newest flagship in Nashville. The latest store also features the brand’s first hospitality offering – Beau’s Bar – named after founder Kendra Scott’ beloved horse and offering elevated cocktails. Yellow Rose by Kendra Scott says the space honors Texas tradition with a “sophisticated nod” to Nashville’s reputation as “Music City.”
Launched in 2023 by the fashion designer, the brand operates other locations in Austin, Dallas and Houston.
"Yellow Rose by Kendra Scott was inspired by my life at Yellow Rose Ranch and the way Western heritage shows up in how we live and dress today," said Scott, who serves as chief visionary officer of the brand. "For me, western style has always been about independence, confidence and individuality. With Yellow Rose by Kendra Scott, we're interpreting those elements through a modern fashion lens, creative pieces that move effortlessly in all stages and moments in life. Nashville felt like the perfect place for our first flagship beyond Texas."
Highlights of the store’s interior include musical items such as vintage banjos and piano keys surrounding velvet-lined fitting rooms, while custom guitar cases pay tribute to iconic artists. Personal heirlooms, including Scott’s father's cowboy hat and family photographs, add intimacy and a sense of legacy, according to the brand. Design materials include reclaimed wood beams, brick tile, burnished leather, layered textiles and antique furnishings.
When shopping, guests will find a curated collection of jewelry, boots, hats, apparel and lifestyle pieces. A Hat Customization Atelier (workshop), along with the brand's signature Color Bar, add personalization options to the shopping experience.
“The Nashville flagship signals the brand's continued expansion beyond Texas and its ambition to redefine Western-inspired style for a new generation,” said the brand. “Through fashion, immersive retail, and hospitality experiences like Beau's Bar, Yellow Rose by Kendra Scott invites guests into a world where heritage and modern style meet, creating a destination where community, individuality and personal expression take center stage.”
[READ MORE: Kendra Scott names athleticwear veteran as CEO]
Founded in 2002, Kendra Scott LLC operates more than 165 namesake experiential stores and pop-up locations. Its products are also available through wholesale partners, including Nordstrom and Dillard's, and at more than 1,000 specialty boutiques.
