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SpartanNash expands Wisconsin footprint with acquisition

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Metcalfe's Market
Metcalfe's Market operates three stores in Wisconsin.

Food solutions company SpartanNash has acquired a small Wisconsin grocery chain.

The Grand Rapids, Mich.-based company has acquired Metcalfe's Market, a three-store grocery chain in Wisconsin. Upon close of the sale, the Madison and Wauwatosa locations will be continuing employment for all employees. The Metcalfe's Market storefront, branding and core shopper experience will remain in place.

The move is one of several acquisitions in recent years for SpartanNash. Last January, the company acquired independent wholesaler Great Lake Foods. In 2022, SpartanNash purchased Shop-N-Save Food Centers, a three-store chain serving northern Michigan, converting the stores to its Family Fare banner.

"Metcalfe's Market has been a successful family-owned and operated business for four generations, and we are honored that the Metcalfe family is entrusting SpartanNash to build upon their legacy and bring new offerings to its team members and grocery shoppers," said SpartanNash CEO Tony Sarsam. "As a ‘People First’ company, we welcome Tim, Kevin and the entire Metcalfe's Market team into the SpartanNash family, and we look forward to earning the loyalty of our newest store guests. As a food solutions company, we provide the ingredients for family meals and traditions – just like Metcalfe's Market has for more than 100 years."

Metcalfe's Market will expand SpartanNash's footprint in Wisconsin to seven stores. Shoppers will be able to shop the  same products they enjoyed at Metcalfe's Market in addition to a wide assortment of SpartanNash private label offerings. The company will also offer its enhanced loyalty and rewards program featuring digital coupons and weekly grocery savings.

The transaction is expected to be completed in spring 2024, subject to customary closing conditions. Terms of the deal were not disclosed.

"We are incredibly grateful for the support of our communities for more than a century, and we are confident that with SpartanNash, guests at Metcalfe's Market will continue to enjoy the same high level of service, quality and variety of products they have come to expect here at Metcalfe's," said Tim Metcalfe, co-owner of Metcalfe's Market. "We are thrilled to join the SpartanNash family, and we can't wait to contribute to their ‘People First’ culture.”

In addition to its wholesale business, SpartanNash operates 144 brick-and-mortar grocery stores, primarily under the banners of Family Fare, Martin's Super Markets and D&W Fresh Market, in addition to dozens of pharmacies and fuel centers.

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