Jos. A. Bank debuts more modern store design
Jos. A. Bank has unveiled a new store experience designed to put product and personal service at the center.
The longstanding menswear brand, which is part of Tailored Brands, debuted a new design concept at its new store in Kedron Village Shopping Center in Peachtree City, Ga., outside of Atlanta. The 4,960-sq.-ft. store introduces a more modern, intuitive environment.
Inspired by the retailer's origins as a tailor shop in 1905, the design is highlighted by what the company calls "more intentional merchandising" that showcases the quality, construction and details behind its assortment. Clearer sightlines, defined product areas and styled displays make it easier for customers to browse the brand’s collection of suits, sportscoats, dress shirts, pants, shoes, accessories and more. A dedicated "experience center" is available for consultations, fittings and personalized service.
Jos. A. Bank said that in-depth customer research informed every aspect of the new store design, from layout and merchandising to navigation and service.
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"This store represents an exciting evolution for Jos. A. Bank," said Karla Gray, COO of Tailored Brands. "We've taken what customers have always valued about the brand – quality, craftsmanship and personal service – and brought those strengths forward in a fresh, modern way. The result feels distinctly Jos. A. Bank, while reflecting where the brand is going."
Jos. A. Bank operates more than 180 stores nationwide, in addition to its e-commerce site. Tailored Brands’ portfolio of brands also includes Men's Wearhouse, Moores and K&G Fashion Superstore.
