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JCPenney streamlines business-to-business bulk orders with new website

JCPenney bulk purchasing site
JCPenney is helping business-to-business customers purchase in bulk online.

JCPenney Co. Inc. is expanding its support for businesses and nonprofits looking to purchase products at bulk order prices.

The department store retailer, which recently joined with SPARC Group (a joint venture of brand management firm Authentic Brands Group, Simon Property Group and Shein) to form a new organization called Catalyst Brands, is launching a new business-to-business website.

The site offers current and potential bulk order customers exclusive access to the JCPenney catalog of products across several divisions, including the home and footwear departments as well as school uniforms for kids and men and women’s apparel.

The website, operated by JCPenney’s commercial solutions team, aims to simplify the process for businesses and nonprofits that order products from the retailer in large quantities. After registering, businesses, nonprofits and government agencies can browse the online catalog to find the products they are looking for in their preferred sizes and colors, and work with JCPenney to place an order. 

According to the retailer, the website is in response to an emerging trend of businesses looking to retailers to fulfill their product needs for daily operations with bulk product support. 

Other retailers including Amazon, Walmart and Michaels have launched or expanded bulk purchasing services for business-to-business customers in the past year.

"Customers are our top priority at JCPenney and we aim to create purchasing opportunities that meets their needs," said Wendy Santana, VP of business development at JCPenney. "Our business customers are no exception, and this new tool helps create an opportunity for us to be more accessible and efficient in our delivery of bulk order purchases."

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Website clients will also receive access to JCPenney’s catalog of private label brands, including St. John’s Bay, Liz Claiborne, Worthington, Stafford, Cooks by JCPenney, and Thereabouts, as well as all national brands the retailer carries.

Business and nonprofit customers will also have full capabilities to place orders of any quantity and customize their color and size selections. JCPenney is also launching more capabilities in the second quarter of 2025 to support online voucher purchasing programs. 

Since the 1980s, JCPenney has supported voucher purchasing programs in stores for non-profit community agencies. By expanding the program online, JCPenney will be able to offer this solution to every nonprofit and agency nationwide regardless of where they or their clients may reside.

On a broader level, JCPenney plans to spend more than $1 billion by the end of 2025 to remodel its stores, upgrade its online shopping experience, and improve its suppy chain capabilities to deliver online orders faster. The initiative is designed to fuel long-term growth and increase customer loyalty and frequency.

[READ MORE: JCPenney investing $1 billion on store, digital, tech upgrades to revive business]

Part of Catalyst Brands, JCPenney operates an e-commerce site and more than 650 stores in the U.S. and Puerto Rico.

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