JCPenney launches initiatives to benefit first responders
Department retailer JCPenney has announced new initiatives to honor National First Responders Day on Oct. 28.
From Oct. 27 to Nov. 2, the retailer will donate a portion of sales from its The Workshop collection of apparel matched by a donation of $100,000 to the American Red Cross. The donation will go towards the Red Cross Resuscitation Suite Training Courses, which offers education resources for licensed first responders.
In the Workshop collection, shoppers will find a combination of national brands like Dickie’s, CAT, Berne, and more, as well as the retailer’s private brands.
“We recognize the essential role first responders play in our communities – from extinguishing fires to being first on the scene of an accident, they make every moment count to protect and support the communities they serve,” said JCPenney chief customer officer Katie Mullen. “At JCPenney, we strive to do the same and offer our customers the attention, value, choice and shopping experience they deserve, in a way no other retailer can.”
Additionally, during the period, eligible first responders, including firefighters, police officers, emergency nurses and EMTs, can receive an additional 10% in-store discount when they show their first responder badge to an associate at checkout.
“We’re grateful to JCPenney for their generosity in supporting our mission,” said Linda Braddy, CEO for the American Red Cross North Texas Region. “Whether it’s assisting a family displaced by a fire, collecting lifesaving blood, distributing comfort kits to service members and veterans, or providing training courses for first responders, we’re grateful for partners like JCPenney that enable us to respond immediately in times of crisis.”
Earlier this year, JCPenney announced a $1 billion investment that will remodel its stores, upgrade its online shopping experience, and improve its supply chain capabilities to deliver online orders faster.
The retailer operates more than 650 stores in the U.S. and Puerto Rico.