J.C. Penney leverages reverse supply chain for charity

J.C. Penney Co. is helping customers donate used items to support job training and education.

The department store retailer is partnering with the non-profit organization Give Back Box in honor of Earth Day. Customers can use the box from a J.C. Penney purchase (or any purchase), fill it with gently used clothes and household items they no longer need, print free Give Back Box shipping label from the J.C. Penney site (jcp.com/givebackbox), and then drop the box off at any UPS or USPS location.

Donations will be sent to local charities and once a package is received, the box is guaranteed to be recycled. Then, donated items will be sold to support community programs focused on job training. This year also marks the 14th consecutive year J.C. Penney has earned the Energy Star Partner of the Year Award.

J.C. Penney operates approximately 850 stores across the U.S. and Puerto Rico.