J.C. Penney launches new menswear brand

J.C. Penney is adding to its private-label portfolio.

The department store retailer is launching its first men’s denim-inspired lifestyle collection, called Mutual Weave. The brand, designed and developed by the in-house Penney’s team, is now available in 600 Penney stores, with plans to expand chain wide this year. It’s also available on jpc.com.

Items in the Mutual Weave collection are made of sturdy construction and durable, quality materials, with denim that feels—but never looks—lived-in and vintage-inspired washes, according to Penney. The line includes denim jeans, tees, button-downs, knits, casual jackets and shoes. Sizing is inclusive, from XS-5XLT. 

The Mutual Weave brand adds to J.C. Penney’s collection of brands designed with inclusivity in mind, including J. Ferrar, Stafford and St. John’s Bay and Arizona.

“Customers turn to J.C. Penney and our collection of private brands for great quality and value to meet their varied needs, from business formal suiting to workout clothes,” said Michelle Wlazlo, executive VP and chief merchandising officer, J.C. Penney. “We introduced the Mutual Weave brand to meet men’s expectations for well-made casualwear crafted for every day and any adventure.”

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