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Jack in the Box launches digital 'store of the future' initiative

Jack in the Box unified commerce
Jack in the Box is creating a digital "Store of the Future."

Jack in the Box Inc. is modernizing all of its Jack in the Box and Del Taco restaurants with cloud-based omnichannel capabilities.

The quick service restaurant retailer is deploying the Qu cloud-based unified commerce platform to enable digital solutions and offerings in its stores. These will include Qu’s integrated kitchen display system, which Jack in the Box plans to use to increase speed, throughput, and order accuracy across channels.

Franchisees will have access to Notify, Qu’s real-time mobile reporting app which surfaces sales, labor, product, and store-level data for managers using AI and machine-learning. The predictive analytics and forecasting capabilities of Notify are designed to help franchisees more efficiently manage their operations and labor based on demand peaks and valleys. 

The retailer currently leverages AI solutions such as the AI-based location intelligence platform from SiteZeus to identify areas across the country where consumers are most likely to visit a Jack in the Box restaurant, as well as InMoment Spotlight AI analytics software to better understand customer feedback.

Jack in the Box will have access to new capabilities and features via Qu’s software releases and API-enabled approach. The company will be able to seamlessly implement the Qu platform as a single architecture across both of its brands with a unified view of enterprise operations and hopes its digital store of the future strategy will help it achieve its goal of 20% digital sales by 2026. 

"We’re building for growth," said Doug Cook, senior VP and CTO of Jack in the Box Inc. "Investing in this technology is key to our expansion strategy, increasing connections across ordering channels, geographies, and brands. Our partnership with Qu is the technology foundation we needed to deliver on our digital channel goals, drive automation, and increase efficiency. I can’t think of anything we want to do in the next five years that doesn’t revolve around this platform."

"Jack in the Box’s business never stops. Their commerce platform needs to be available to their customers and franchisees all day, every day, on every channel—drive thru, kiosk, in-store, tablets, and especially online," said Niko Papademetriou, co-founder of Qu. "Our platform was built with this exact scenario in mind. With this partnership, Qu demonstrates unified commerce in the cloud at scale for a true multi-thousand, multi-brand, 24×7 QSR." 

Founded and headquartered in San Diego, Jack in the Box operates and franchises Jack in the Box, one of the nation’s largest hamburger chains with approximately 2,200 restaurants across 21 states, and Del Taco, the second largest Mexican-American quick service restaurant chain by units in the U.S., with approximately 600 restaurants across 16 states. 

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