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02/28/2022

It’Sugar taps Sephora vet as VP of stores

Marianne Wilson
Editor-in-Chief
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Rob Trujillo has been named VP of stores at It’Sugar.

It’Sugar is expanding its leadership team.

The specialty candy retailer, whose 100 U.S. stores include a 22,000-sq.-ft. outpost at mega-center American Dream, has tapped Rob Trujillo as VP of stores. He will be responsible for delivering It’Sugar stores sales and operating results and participating in the strategic leadership of the company as a member of the executive team.

Most recently, Trujillo served as VP, retail special projects, at Sephora. Prior to that, he was VP of stores, East. Trujillo joined the beauty giant in 2004 as a district manager and went on to hold positions of increasing responsibility.

At It’Sugar, Trujillo will spearhead the execution of merchandise and presentation directives, while leading the selection, hiring, training, development and retaining of top field talent to meet current and future business needs. He will also seek to create partnerships for key corporate functions such as merchandising, planning and replenishment, visual and store design, human resources and finance.

“We are pleased to welcome Rob to the It’Sugar team,” said Jeff Rubin, founder and CEO of It’Sugar. “We look forward to tapping into his wealth of experience in high-impact retail strategy, personnel development and operations expertise to further the expansion of our retail stores.”

It’Sugar is a member of BBX Capital’s family of companies and a subsidiary of BBX Sweet Holdings.