Instacart takes action with White House to promote vaccination

Dan Berthiaume
Senior Editor, Technology
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The federal government is turning to a leading on-demand delivery platform to help reach a COVID-19 vaccination milestone.

Instacart is teaming up with the White House in support of the “National Month of Action” initiative to get 70% of U.S. adults vaccinated by July 4. With the company’s “Get Vaxxed For Snacks” sweepstakes, vaccinated customers nationwide have a chance to win a summer of free snacks, with 200 winners being drawn on July 1. This initiative complements Instacart’s shopper vaccine stipend program,  which has paid out nearly $2 million to Instacart shoppers to date in support of their vaccinations. 

Customers who have received their first COVID-19 shot or who are fully vaccinated can enter the Get Vaxxed For Snacks sweepstakes on the Instacart site by Wednesday, June 30. On July 1, Instacart will select 200 winners to receive a $500 Instacart gift card.

“Instacart is proud to join the White House’s effort to encourage more vaccinations in the U.S. so we can all gather safely around the table again and celebrate summertime with friends and family,” said Apoorva Mehta, founder & CEO of Instacart. “Over the last year, Instacart has been deeply committed to supporting the health and safety of customers, shoppers and employees throughout the COVID-19 pandemic, and today is another important step we’re taking to encourage the communities we serve to get vaccinated. With the Get Vaxxed For Snacks program, we hope to offer customers one more reason to get vaccinated so we can collectively bring this pandemic to an end.”