Instacart partners with Ulta Beauty, Cut+Dry food service ad platform
Instacart is now providing same-day delivery for Ulta Beauty and also extending the reach of ads for food service companies.
Instacart and Ulta Beauty are kicking off a nationwide partnership to offer same-day delivery. Ulta's entire assortment – spanning every category and price point – is now available for delivery in as fast as an hour via Instacart from more than 1,400 stores across the U.S.
"Reimagining how and where beauty lovers can shop with us has always been at the core of Ulta Beauty's mission," said Jodi Williams, VP of e-commerce at Ulta Beauty. "Our collaboration with Instacart allows us to meet guests in even more places, offering fast and seamless access to the products they love. With self-care top of mind in the New Year, this partnership debuts at the perfect time to help guests refresh their rituals and routines with ease."
This partnership also integrates the Ulta Beauty Rewards loyalty program into the Instacart app, allowing members to earn points on every Ulta Beauty purchase made via Instacart by linking their accounts through Ulta Beauty's storefront.
[READ MORE: Ulta rebrands, upgrades rewards program]
"Our partnership with Ulta Beauty comes at a perfect time when millions of Instacart customers are setting new intentions, focusing on wellness, and envisioning aspirational versions of themselves," said Blake Wallace, senior director of retail partnerships at Instacart. "With Ulta Beauty's wide range of products now available on Instacart, we're giving customers more selection, convenience, and beauty options in the New Year and beyond."
Ulta Beauty has offered same-day delivery through DoorDash Drive, DoorDash's white-label fulfillment platform, since late 2021, and recently expanded its partnership with the online delivery provider to provide on-demand delivery from over 1,350 stores across all 50 states.
Cut+Dry
Cut+Dry, an e-commerce and advertising platform for independent foodservice distributors and manufacturers, is deploying Instacart Carrot Ads technology across its platform.
As a result, Instacart brand partners will be able to reach a broader audience and tap into the foodservice market, enable highly targeted advertising to operators in foodservice. In addition, Cut+Dry brand partners will obtain direct access to buyers and the opportunity to drive additional revenue through digital advertising initiatives.
"Food manufacturers have long struggled to connect with end buyers and influence purchasing decisions at the point of sale," said Mani Kulasooriya, co-Founder and CEO of Cut+Dry. "Without a platform to share their brand story and product benefits, brands have been limited in their reach. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space. By integrating Instacart's market-leading advertising capabilities with Cut+Dry's scale and influence in foodservice distribution and digital commerce, we're creating one of the largest digital advertising opportunities in the industry."
Ulta Beauty opened 28 new stores, remodeled 27 stores and closed two stores during the third quarter of 2024, for a total of 1,437 stores.
Cut+Dry is a digital commerce platform for foodservice, seamlessly connecting distributors, operators, and manufacturers.
Instacart partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America.
