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Now Trending: Designs of the Times
“Now Trending” is a new exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.
In recent years, a very old practice has gotten some new attention: design is once again ascendant in the world of commercial development.
While design never went away, of course, the degree to which great design is being prioritized, cultivated and integrated into the development of memorable spaces and places is noteworthy.
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Closing the Gap Between Online and the Store
Consumers don’t see “channels.” They are time-starved and information-rich, and use technology that they carry around in their pockets and purses to find the best solutions to their lifestyle needs.
The practice in retail of creating different brand experiences in different channels has gone beyond being an inconvenience to shoppers. It is the central challenge that retailers are grappling with today.

