Ikea opening ‘sleepeasy’ pop-up to mark launch of new sleep products
Ikea U.S. will pop up in downtown Manhattan with an immersive experience focused on getting a good night’s sleep.
The pop-up, dubbed The Ikea Sleepeasy, will showcase Ikea’s new range of sleep products and solutions, which includes mattresses, comforters, temperature regulating bedding, air purifiers and more. For two weekends in August, the interactive attraction will take visitors through six sleep essentials — comfort, light, temperature, sound, air quality and decluttering — that contribute to better sleep, the company said.
Guests will enter the pop-up through a hidden door found inside of a reimagined Swedish bodega. Inside, the attraction features larger-than-life interactive experiences, which highlight the six sleep essentials. As guests walk through the multi-level attraction they can enjoy live music, headphones-only discos and Ikea food. The space features plenty of Instagrammable moments.
The pop-up will be open Thursday, Aug. 8 through Sunday, Aug. 11 and Thursday, Aug. 15 through Sunday, Aug. 18. It is located in SoHo at 51 Crosby Street, New York, NY.
"With the support of our extensive life at home research and studies, Ikea offers a complete range of products to help people improve their sleep quality, said Tania Moreira, bedroom business manager at Ikea U.S. “The products correlate with each of the six sleep essentials and vary based on individual needs. The Ikea Sleepeasy is a fun way to showcase how they can sleep better with affordable and quality products."
Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate Ikea retail under franchise agreements with Inter Ikea Systems B.V. Ingka Group has three business areas: Ikea Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the Ikea franchise system, operating 389 Ikea stores in 32 countries – including 50 retail locations in the U.S.
