Ikea expands integration with assembly services platform
Ikea is building out the customer service offered by its Taskrabbit subsidiary.
Previously, Ikea customers could receive a furniture assembly quote through the Ikea website while purchasing their furniture; but booking and paying for the assembly service required a separate step on the Taskrabbit assembly platform, which it acquired in 2017.
[READ MORE: Ikea rolling out furniture assembly services]
Now, Ikea customers can arrange for professional assembly from Taskrabbit contractors at an up-front, transparent price directly at checkout when finalizing their orders. Assembly tasks are fulfilled by independent contractors who find work through the Taskrabbit platform.
Available in every major U.S. metro area with an Ikea store, as well as nationwide in Canada, Spain, and the U.K., this new integration is designed to streamline the furniture shopping and set-up process.
Initial results from Ikea show that 50% more customers are adding assembly to their purchase through the new seamless booking experience than the previous process.
Ikea also says that the average order value for purchases including assembly has increased by 4.7X and has resulted in a nearly 40% reduction in returns of some of the retailer’s most complex furniture items.
"Taskrabbit’s assembly service has been a game-changer for our customers, offering them convenience and reliability, two must-haves when shopping at Ikea,” said Javier Quiñones, CEO of Ikea U.S. “This integration also provides Ikea with a competitive advantage—we’ve seen improved customer satisfaction and increased sales as customers include assembly with their furniture purchase.”
Taskrabbit and Ikea will continue to work to expand its partnership with deeper technology integrations aimed at enhancing the customer experience. Taskrabbit is also bolstering its business-focused service offerings and exploring partnerships with other retailers globally.
"We’re excited to bring Taskrabbit’s assembly service to more Ikea locations, offering customers a reliable, hassle-free solution that enhances their overall shopping experience," said Ania Smith, CEO of Taskrabbit. "Longer term, our goal is to scale our offering to additional retailers to provide scalable, high-quality services that surpass customer expectations and drive meaningful value to our partners."
Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate Ikea retail under franchise agreements with Inter Ikea Systems B.V. Ingka Group has three business areas: Ikea Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the Ikea franchise system, operating 375 Ikea stores in 30 countries – including 51 retail locations in the U.S.
