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How Home Depot & Pollo Campero Can Use Consumer Behavior Data for Location Expansion

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In such a fast moving world, consumer behavior data has become an essential resource for gaining insight into the deeper story behind your customers’ behaviors and preferences and predicting future trends. Operational leaders and data analysts use consumer behavior data to power strategic decision making – from selecting new sites to cannibalization analysis to gaining competitive advantage. Ready to see how you can get started with this type of data?

On Tuesday, May 16, join Cate Zovod, Near’s VP of Product and Industry Marketing, to learn:

  • How consumer behavior data can be used to analyze and stay on top of consumer trends
  • Why brands like Dunkin’ Donuts, McDonald’s, and Pollo Campero rely on consumer behavior data for actionable insights
  • How you can answer questions and inform strategy on site selection, competitive trends, market research, and more


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