Holiday beauty event returns to Amazon
Another annual seasonal shopping blockbuster is on the Amazon calendar.
The Amazon Holiday Beauty Haul — a two-week shopping event for beauty customers across gifting, new arrivals, premium, skin care, makeup, hair care, personal care, fragrance, nail, men’s grooming, and Allure Best of Beauty winners — is returning for a fourth year.
[READ MORE: Holiday beauty sales extravaganza returns to Amazon]
The 2024 Holiday Beauty Haul, which will run from Monday, Oct. 21 through Sunday, Nov. 3, 2024, will feature thousands of curated deals, coupons, and gift sets on beauty products from brands including bareMinerals, Buxom, Clinique, COSRX, Dr.Jart+, Dyson, Jack Black, Kiehl’s, Lancôme, Maybelline, Moroccanoil, Revlon, Smashbox, Sol de Janeiro, Tula Skincare, Tatcha, Viktor&Rolf, and Youth to the People.
Customers can start shopping beauty deals now ahead of the event kicking off on Oct. 21. More Holiday Beauty Haul deals will be dropping throughout the two-week shopping event. See select deals here.
In addition, until Thursday, Oct. 31, 2024, customers can save 10% on select toys if they spend $25. Amazon says it is planning more seasonal deal events ahead of Black Friday and Cyber Monday.
Amazon has biggest October sale ever
The Holiday Beauty Haul comes on the heels of Prime Big Deal Days (Oct. 8-9), which according to Amazon was its biggest October shopping event ever with more Prime members shopping than the 2023 edition with higher sales and more items sold during the two-day event than any previous October shopping event.
In an email to Chain Store Age, an Amazon representative said independent sellers on its platform, most of which are small-to-medium-sized businesses, saw record sales compared to the 2023 event.
Globally, Amazon says Prime members saved more than $1 billion across millions of deals, including on seasonal merchandise and gifts.
"Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season, with record-breaking sales and participation from Prime members worldwide," said Doug Herrington, CEO of worldwide Amazon stores. "This is just the start of great deals from Amazon over the holiday shopping season, paired with fast, free delivery for Prime members to help them check items off their gift lists."
