Hallmark partners with Venmo to send digital cash via greeting card

Dan Berthiaume
Senior Editor, Technology
Hallmark - Venmo
Hallmark is partnering with Venmo.

Hallmark and Venmo are enabling consumers to securely send money with Venmo in a physical Hallmark card.

The new Hallmark + Venmo cards let customers select a card from the new line celebrating a range of occasions, such as birthday, wedding, and holiday, and scan a unique QR code inside each card. They then choose the amount they want to give, and hand write a personalized message.

When the recipient opens the card, they scan the QR code to gain access to the gifted amount in their own Venmo account. Only a gift giver's intended recipient will be able to have access to the money sent in a Hallmark + Venmo Card by scanning the QR code on receipt and adding it to their Venmo account.

"Our new collaboration with Venmo represents an innovative new way to let someone know you're thinking of them with simple, secure and seamless cash gifting," said Darren Abbott, Hallmark senior VP of global product development and innovation. "Gifting trends are constantly evolving, and we want to stay at the forefront of what consumers need to share thoughtful and unique gifts with the ones they love."

"The Venmo community has consistently turned to the platform to surprise and delight one another with gifts of money, whether it's treating a friend their morning coffee, celebrating a birthday, or a random gift of kindness," said Erika Sanchez, VP and GM at Venmo. "Collaborating with Hallmark not only brings Venmo into the physical gifting space, but also helps connect generations accustomed to giving physical greeting cards with cash to younger generations who are used to having everything digital – like a grandparent sending a birthday gift to their grandchild or a family celebrating a recent graduation."

The new card line offers an assortment of birthday, congrats, wedding, holiday and everyday cards for $4.99 and will be available at Hallmark.com, Hallmark Gold Crown Stores and select retailers nationwide.

[Read more: Amazon to let customers pay with Venmo]

Headquartered in Kansas City, Mo. and employing more than 20,000 worldwide, Hallmark operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 locations worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries.

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