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04/20/2022

Guess partners with non-profit on national in-store recycling program

Marianne Wilson
Editor-in-Chief
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Guess recycling
Guess has launched an in-store recycling program at its stores nationwide (Photo: Business Wire).

Guess has launched in-store recycling program in partnership with a mission-driven business.

The program is being done in partnership with Homeboy Recycling, an R2 (Responsible Recycling) and B Corp certified company which provides high-quality reuse and recycling solutions and employs people committed to transforming their lives after incarceration.

The recycling program is available to customers at all Guess stores, including factory outlets, as well as its Accessories and Marciano stores across the U.S. Customers can bring in five-plus clothing items of any brand to any Guess store and receive a 15% discount on their next full-priced qualifying purchase. The items will then be sent to Homeboy Recycling to be sorted and processed for repair and resale, upcycling and recycling.

“The Guess partnership with Homeboy Recycling creates economic opportunities for our Los Angeles community and offers a solution for apparel and textile waste,” said Carlos Alberini, CEO, Guess, which is based in Los Angeles.

Homeboy Recycling is housed within Homeboy Industries (HBI), a 501(c)(3) nonprofit organization, which describes itself as on the leading preeminent gang rehabilitation and re-entry programs. While its core business focuses on IT asset refurbishment and recycling, through this partnership with Guess,  Homeboy Recycling is launching a new category of services within the textile and apparel sector.

“For Homeboy Recycling, our focus is to develop businesses that create jobs and meaningful training opportunities in our community,” said Chris Zwicke, CEO, Homeboy Recycling. “After careful research and a pilot program with Guess, Homeboy Recycling is thrilled to announce this new line of business. We learned that this type of program is aligned with the skill set of our workforce and fills a significant need for industry. We look forward to continuing this partnership and working with the industry to address textile waste,”

As of January 29, Guess directly operated 1,068 retail stores in the Americas, Europe and Asia. The company’s partners and distributors.

Homeboy Recycling is a certified and award-winning social enterprise offering nationwide services for the proper disposal and management of IT assets. As one of the few R2 (Responsible Recycling) and B Corp certified companies in the world, Homeboy is committed to the highest possible standards for electronics reuse, e-waste recycling and the destruction of sensitive data. Each year, Homeboy refurbishes thousands of computers and diverts millions of pounds of electronics away from the landfill while creating jobs for people facing systemic barriers to employment.