Grubhub extends reach with hotel partnership
Grubhub is now bringing off-premises dining options to customers staying at a major hotel chain.
The on-demand delivery provider is collaborating with the Homewood Suites by Hilton extended-stay hotel brand to provide deliveries from third-party food service retailers via the Grubhub app at nearly 500 Homewood Suites locations across the country.
Customers at Homewood Suites properties in the U.S. that don't have on-site dining options will be able to order from local restaurants and convenience stores on Grubhub via geolocation and QR codes around the property that take them directly to the Grubhub digital marketplace.
Hotel location and courier drop-off instructions will automatically populate at checkout. According to Grubhub, customers who were a part of a pilot program at select Homewood Suites locations earlier this year noted higher overall satisfaction with their delivery experience. This included factors such as the speed of delivery, packaging of the food, and options for delivery, including no contact delivery.
Grubhub launched its efforts to provide delivery to hotel and resort guests in June 2021, when it began supporting a service called “On the Fly” at Resorts World Las Vegas. Through the service, Resorts World guests can order and charge the cost to their room or credit card via the Grubhub app from the resort's 40 food and beverage concepts and select retail shops for pickup or delivery to rooms, as well as the resort's 5.5-acre pool complex.
"Travel and food go hand-in-hand, and we're excited to work with Hilton to be their go-to meal delivery provider and make it easier for guests to discover new restaurants from the comfort of their room," said Eric Ferguson, COO at Grubhub. "Whether a guest is craving a meal, wants a quick snack or needs an item they may have forgotten at home, they'll be able to access Grubhub's robust network of restaurants and convenience stores at the touch of a button. From our pilot of this program, we saw that orders from small and mid-sized businesses accounted for more than half of all orders, and we're proud to support local communities and restaurants through this partnership."
"We are delighted to team up with Grubhub as we continue to innovate new ways to enrich the guest experience and enhance the food and beverage offerings available to guests of Homewood Suites by Hilton," said Rick Colling, global head of Homewood Suites. "This distinctive collaboration offers guests access to great local restaurants, helping them feel at home during their stays while exploring local communities through food."
The Grubhub partnership is now available at all participating Homewood Suites hotels across the U.S. Homewood Suites customers that affiliate with their hotel will receive one free month of Grubhub+, Grubhub's loyalty program that provides diners access to unlimited $0 delivery on orders of $12 or more.
Grubhub is part of Just Eat Takeaway.com, a U.S. food ordering and delivery marketplace, and features more than 365,000 restaurant partners in over 4,000 U.S. cities. Homewood Suites by Hilton has more than 530 locations across the U.S., Mexico, Canada and the Caribbean, with more than 115 properties in the pipeline.