Groupe Dynamite turns stores into omnichannel sales hubs
A Montreal-based vertical fashion retailer uses its stores to fulfill ominichannel orders, enabled by a next-generation POS platform.
Groupe Dynamite, owner of the Dynamite and Garage fashion brands, is expanding a partnership it launched with Manhattan Associates in 2021 to reduce shipping times, inventory levels and store transfers. The retailer utilizes the Manhattan Active POS solution to support omnichannel activities such as buy-online-pickup-in-store (BOPIS) and ship-from-store.
Groupe Dynamite also leverages the Manhattan Active solution’s endless aisle capabilities to help save sales in out-of-stock situations, improving its store conversion rate creating a positive impact on its second-half selling.
In addition, operating a single distribution center in Montreal and with a growing U.S. presence, the retailer employs Manhattan Associates’ Store Inventory and Fulfillment solutions to transform its nearly 300 stores into scalable fulfillment points.
Today, the retailer fulfills the majority of its online orders from its stores. Using the Manhattan Associates solution, the retailer is able to ship orders to customers in 23 hours on average.
"By adopting Manhattan Active Omni and embracing its unified commerce vision, we are able to give our customers the modern and personalized shopping experience they require and the outstanding results speak for themselves," said Dave Stevens, CTO for Groupe Dynamite Inc.
"Groupe Dynamite is at the forefront of providing their customers with a seamless and frictionless omnichannel shopping experience," said Stewart Gantt, executive VP, services at Manhattan Associates. "The Groupe Dynamite/Manhattan partnership goes far beyond the typical software developer/customer relationship. These two industry leaders have pushed each other to build and deploy one of the industry’s most advanced and effective omnichannel commerce solutions."
Groupe Dynamite Inc. is a Montréal-based, privately held conglomerate of integrated omni-channel brands, designing and distributing fashion for women since 1975. The company nearly 300 Dynamite and Garage stores across the U.S. and Canada, as well as the Garageclothing.com and Dynamiteclothing.com e-commerce sites.