Good Housekeeping debuts live shopping with celebrity-studded event
A 138-year-old women’s lifestyle magazine is teaming up with stars including Dolly Parton and Kevin Hart in its first-ever livestream event.
Good Housekeeping will hold the “Good Housekeeping’s Live Shopping Week” sales extravaganza Oct. 9-14 on the TalkShopLive livestream platform. The celebrities, which also include Jessie James Decker, actress Jada Pinkett Smith, lifestyle influencers Paris Hilton and Landyn Hutchinson, “Dancing with the Stars” pro Peta Murgatroyd and veterinarian and author Dr. Evan Antin, will all host live sales events.
"Our partnership with Good Housekeeping is the ultimate example of how TalkShopLive and publishers can collaborate to create engaging, entertaining content that meets commerce," said TalkShopLive co-founder and CEO Bryan Moore. "TalkShopLive has created a scalable live commerce solution for any publisher, retailer, brand, or creator to go live across multiple domains and we are thrilled that GH's Institute GM Laurie Jennings and the ‘Good Housekeeping’ team have enlisted us as their partner to create the future of commerce media."
"At the Good Housekeeping Institute, brands often reach out before they launch to get early feedback on their concept," said Laurie Jennings, gm, GH Institute. “We were lucky enough to meet Bryan Moore and his co-founder, Tina Moore, as they were introducing TalkShopLive to the world. We were instantly impressed by how sleek, seamless, and publisher-friendly the platform was — and I knew it was only a matter of time before we did something big together. I can't wait for our audience to tune in live for our first-ever shopping week and experience everything this iconic lineup of talent has to offer."
Good Housekeeping is a lifestyle media brand, and the Good Housekeeping Institute labs test and evaluate products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal. The magazine is published by Hearst Magazines, a unit of Hearst.
Jennifer Lopez, ‘Vogue’ launch shoppable beauty videos
Good Housekeeping is not the only magazine to partner with celebrities and TalkShopLive. In December 2022, Jennifer Lopez’s JLoBeauty brand and Vogue" collaborated with TalkShopLive to offer beauty tips and sell products through the Vogue Beauty Secrets video series.
The shoppable video featured Lopez, who also appeared on the cover of the December 2022 Vogue issue, sharing her beauty regimen featuring JLo Beauty and exclusively debuting two new JLo Body products which are available for purchase within the TalkShopLive video player.