Global fashion chain AllSaints upgrades to mobile POS in stores

A U.K.-based fashion retailer is rolling out a new mobile POS system in an effort to improve its in-store customer experience.

AllSaints is deploying the cloud-based NewStore mobile POS (mPOS) platform in more than 200 stores globally. The implementation marks an extension of an existing partnership, as the British fashion retailer previously selected NewStore to replace a proprietary direct-to-consumer mobile app (see below).

Leveraging the mPOS solution, AllSaints intends to offer  personalized, high-touch shopping experiences across all channels. Store associates will obtain enhanced mobile capabilities, such as streamlined checkout and interacting with customers anywhere on the store floor using an iPhone or iPad.

In addition, via seamless integration with other components of its retail tech stack, AllSaints will utilize the mPOS solution to gain access to all customer, order, and inventory data, enabling a number of unified commerce flows.

AllSaints benefits from revamped app

Since going live with its NewStore-hosted consumer app in March 2023, AllSaints has seen the app downloaded more than 75,000 times, with more than 8,000 reviews and an average app rating of 4.9 stars.

In addition, the retailer says the app now accounts for a significant proportion of its total e-commerce revenue, and has more than doubled the performance of its original, in-house-developed app. Because the hosted app seamlessly integrates with other components of its platform, AllSaints is able to offer more personalized and efficient interactions, regardless of channel, which it says has led to increased loyalty and sales. Other benefits include a more intuitive and interactive user experience.

"Our goal has always been to create customer journeys that are effortless and contemporary. To do this, we needed a modular yet comprehensive omnichannel platform that could empower us to innovate and adapt," said James Reid, chief innovation officer, AllSaints. "We originally selected NewStore to build our consumer app, but that was just the beginning. By expanding our partnership, we are elevating the overall customer experience and future-proofing our technology strategy at the same time." 

"There is no one-size-fits-all formula when it comes to executing an omnichannel strategy, and the composable architecture of our platform offers enterprise brands like AllSaints the agility and adaptability required to meet their digital transformation goals," said Stephan Schambach, founder and CEO, NewStore. "AllSaints' decision to adopt both our mobile POS and consumer app demonstrates their commitment to a holistic omnichannel strategy. By working seamlessly together, these solutions will allow the brand to offer a truly unified shopping experience across every touchpoint."

Founded in 1994 and headquartered in East London, U.K., AllSaints has 255 directly operated stores, franchises, concessions and outlets across 26 countries including the U.S..

Filson and Shinola enhance omnichannel experience

Two direct-to-consumer brands owned by Bedrock Manufacturing Co. are offering a unified shopping journey across all channels utilizing NewStore technology. Filson and Shinola are deploying the vendor’s mobile POS, order management, and store inventory solution to obtain omnichannel capabilities including mobile checkout, endless aisle, store fulfillment, buy online pickup in-store (BOPIS), and buy online return in-store (BORIS).