Giant Food Stores takes big rebranding step with new name, logo

Giant Food Stores is now known as The Giant Company.

The supermarket retailer, which is part of Ahold Delhaize USA, unveiled its new name during its annual business meeting in Hershey, Pa. The new name is also accompanied by new logos for all of Giant’s banners.

The logo for the banner of each Giant brand – Giant, Martin’s, Giant Heirloom Market, Giant Direct, and Martin’s Direct - has been refreshed. The most notable characteristic of the new logo is the leaf that is part of the “A” in each banner’s name, designed to signify The Giant Company’s commitment to growth and freshness. 

Additionally, The Giant Company will utilize a contemporary color and design scheme. Over the course of the year, the company will integrate its new name and logo into its operations. The logo can be currently be seen on the exterior of The Giant Center, a 10,500-seat multi-purpose arena located in Hershey, and the company’s headquarters in Carlisle, Pa.

“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” said Nicholas Bertram, president, The Giant Company. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omnichannel retailer. We are proud of the role our brand has played in connecting millions of families, and as The Giant Company, we will continue to passionately serve our customers and communities for a better future.”

Founded in 1923 as a two-man butcher shop, the company currently operates 186 stores across four states, with offerings including grocery delivery and pickup, catering, in-store pharmacies, nutrition education, and on-site fuel stations.