Geissler’s achieves first in Instacart smart cart deployment
Geissler’s Supermarkets has rolled out artificial intelligence-equipped smart carts from Instacart to of its stores.
The regional supermarket chain, an Independent Grocers Alliance (IGA Inc.) retailer with seven locations in Connecticut and Massachusetts, began deploying the Instacart Caper Cart solution in November 2023. Now, Geissler's is the first grocer to replace a majority of its traditional shopping carts with Caper Carts at all locations.
Caper Cart, which Instacart acquired in October 2021, is equipped with scales, sensors, touchscreens, and computer vision technology. The carts deployed by Geissler’s also feature gamified quests, location-based coupons, and aisle-aware advertising formats recently introduced by Instacart.
[READ MORE: Instacart adds gamification to smart cart solution]
"As a family-owned grocer for nearly four generations, our commitment to our customers and the communities we serve drives every decision we make,” said Bob Rybick, CEO and president of Geissler's Supermarkets. "Introducing Caper Carts across all our stores significantly enhances the shopping experience at Geissler's, making it personalized, and more efficient. The carts make shopping more fun and interactive, while increasing basket sizes and strengthening customer loyalty through exclusive offers and digital coupons."
Specific cart features available to Geissler’s shoppers include an interactive screen that tracks spending for budget management and provides direct access to deals and instant coupon clipping by syncing the retailer’s LEF loyalty program.
The screen will also surface relevant product recommendations and display offers based on where the customer is in the store. The carts reward customers with automatic discounts, including digital coupons, as their basket value grows.
"We're excited to unveil Caper Carts at Geissler's, a leap forward in retail innovation," said Nick Nickitas, GM, local independent grocery at Instacart. "These carts go beyond grocery shopping; they boost sales, enhance the visibility of promotions and affordability, and create new ad revenue streams for the retailer through engaging digital displays. This technology is more than an investment in Geissler's future – it's a hit with customers, cementing a local independent grocer's place in the hearts and minds of the communities they serve."
Based in San Francisco, Instacart partners with more than 1,500 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America.
