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02/04/2021

Gap, Giant Eagle cloud-enable critical merchandising functions

Dan Berthiaume
Senior Editor, Technology
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A specialty apparel retailer and a regional grocer are both enhancing their understanding of customer demand by utilizing Oracle cloud technology

Gap Inc. and Giant Eagle have both been leveraging the Oracle Retail Merchandising Cloud Service, running on the Oracle cloud platform, as a unified foundation to manage and control critical merchandising activities. The retailers are utilizing the service to oversee functions such as purchasing and distributing goods, fulfilling orders, and processing and closing out invoices to help ensure accurate financial data.

In addition, Gap and Giant Eagle are obtaining cloud-based insight into demand patterns, including sudden surges related to the COVID-19 pandemic, enabling them to better move merchandise. 

Gap is now running on a single, high-performance instance of Oracle Retail Merchandising Cloud Service in North America for its Gap, Old Navy, Athleta, Banana Republic, Intermix, and Hill City brands. Giant Eagle selected Oracle Retail Merchandising Cloud Service, Oracle Retail Store Inventory Operations Cloud Services, and Oracle Retail Advanced Science Engine to help manage approximately 100,000 products across every store and optimize millions of customer transactions each week.

"The past year has been one of the most challenging in retail history. Retailers had to throw out the playbook and adapt to everything from complete in-person shutdowns to unexpected surges in certain products," said Lara Livgard, senior director merchandising, analytics, and enterprise, Oracle Retail. "Seeing our customers realize the benefits of our merchandising solutions faster than ever in this environment is validation of the innovations we are delivering in the cloud."