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03/31/2022

Foxtrot Market expanding, entering new markets

Marianne Wilson
Editor-in-Chief
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Foxtrot Market is doubling down on the Washington, D.C., metro area.

Foxtrot, which describes itself as the “convenience store of the future,” will open four new locations in the DC region by the end of 2022. The locations will include the brand’s first storefront in Maryland, at shopping and dining destination Bethesda Row.

In January, Foxtrot announced that the company had closed $100 million in Series C funding, bringing total funds raised to $160 million. This investment will enable the company to reach its goal of opening 50 new stores during the next two years, with 25 on tap for 2022.

This summer, Foxtrot will open its fourth Washington, D.C., location, on 14th Street in Logan Circle, in the former Barrel House Liquors storefront, integrating the historic barrel entry into

the store’s facade. The opening will be followed by a smaller grab-and-go driven store in Farragut Square that will cater to DC’s downtown workers returning to the office this year. And following its Virginia debut in Alexandria earlier this month, Foxtrot will open its second Northern Virginia location, at The Highlands in Rosslyn, slated to open in early fall.  

In addition, Foxtrot will make its Austin, Texas, debut later this year.

Currently, Foxtrot operates 18 locations across Chicago, Dallas, Washington, D.C., and Virginia.

In 2023 and beyond, the company will continue expansion in its current regions and new markets, with eyes on New York, Nashville and Miami.

Founded by Mike LaVitola and Taylor Bloom in 2014, Foxtrot seeks to modernize the neighborhood corner store experience by creating a digital-first e-commerce platform paired with a retail experience that fulfills daily needs alongside new, trending brands from around the world.

Foxtrot’s branded and created labels currently account for nearly 30% of all retail offerings, and nearly half of all brick-and-mortar and online sales. During the next year, Foxtrot plans to create and launch roughly 200 new private label SKUs.