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Fox-owned Tubi offering shoppable Super Bowl stream

Tubi shoppable Super Bowl
Tubi is offering curated digital stores as part of its Super Bowl stream.

The Tubi streaming service is providing shoppable curated digital stores as part of its Super Bowl coverage.

The ad-supported streaming service, owned by Fox Corp. (which has broadcast rights to Super Bowl LIX on Sunday, Feb. 9), is offering a shoppable experience called “The Tubi Red Carpet Shop” in partnership with the Shopsense AI livestream shopping platform.

Tubi viewers are able to purchase items within curated digital stores by visiting shop.tubi.tv on their smartphones through Feb. 9. The curated digital storefronts are inspired by the upcoming “Tubi Red Carpet at Super Bowl LIX” livestream.

Hosted by model/actress Olivia Culpo, the event will broadcast from the Super Bowl live from Caesars Superdome in New Orelans on Feb. 9 starting at 3:30 PM ET on Tubi. 

The storefronts will be live through Feb. 9 and include game day party essentials, trends inspired by football player wives and girlfriends, audio products inspired by music from the Super Bowl, and team apparel and fan gear. 

"Tubi’s collaboration with Shopsense AI is an important step forward in blending entertainment and commerce for brands and consumers through retail media CTV partnerships," said Jeff Lucas, chief revenue officer, Tubi. "Shoppable integrations are the next frontier for ad-supported streaming services, and we look forward to continuing to explore what’s possible with Shopsense AI."

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Other events that have been emabled for shoppable livestream content in partnership with Shopsense include the MTV Video Music Awards and CMT Music Awards.

[READ MORE: Shoppable content – the new omnichannel commerce frontier]

 Meanwhile, the Super Bowl is the focus of a number of omnichannel promotions from retailers including Amazon and Walmart and 7-Eleven, as well as CPG food and beverage company PepsiCo.

"Television is rapidly transforming into an interactive marketing platform that can effectively influence consumer behavior from initial awareness to final purchase," said Glenn Fishback, CEO and co-founder of Shopsense AI. "With this partnership, we’re bringing the power of shoppable TV to one of the biggest cultural moments of the year. This is the future of retail, where every entertainment touchpoint becomes an opportunity for brands to captivate and connect with consumers."

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