Forever 21 in unusual fashion collaboration with 7-Eleven

Forever 21 has an unlikely new partner.

The fast-fashion retailer has teamed up with 7-Eleven for a limited-time, online-only collection of merchandise themed around the convenience store chain's popular Slurpee and Big Gulp drinks.

The colorful, 16-piece F21X7ELEVEN collection includes cropped and regular Tees and hoodies, and fleece for fall. It features nostalgic renditions of the convenience store retailer's most iconic logos on backgrounds of various colors. Retail prices range from $15 to $35.

Forever 21 previewed the exclusive collection on social media on July 11 before debuting it on the Forever 21 app and at forever21.com. It is using Instagram and TikTok to promote the 7-Eleven merchandise with a dance challenge, polls, games and sweepstakes for fun items.   

"For over 90 years, 7-Eleven has been an integral part of American life," said Forever 21 global creative director Joanna Choo. "It is a modern breathing brand, but also a nostalgic phenomenon for many. Forever 21 echoes this mindset by presenting a collab for its customers that pays homage to everyone's favorite memory of being out, but staying close to home, heading out for a quick snack run with friends, and finding comfort in the little things. During this time, it makes sense to create a capsule that's about being cozy but stylish.”