Foot Locker to host immersive event weekend for 2026 NBA All-Star Game
Foot Locker is bringing a “multi-brand immersive experience” to Los Angeles for the 2026 NBA All-Star weekend.
The footwear giant will host its “Foot Locker Takeover” experience for the third-consecutive year. The marquee destination at L.A. Live, the event space outside of Crypto Arena, will feature distinct areas for top footwear brands, including Nike, Jordan Brand, Converse, Adidas, Puma, Crocs and New Era.
The retailer says that fans can expect continuous programming, including star-studded appearances by Jayson Tatum, Lonzo Ball and others, interactive experiences, exclusive product customization, and more, designed to “elevate culture and celebrate Los Angeles’ basketball community.”
The flagship space in partnership with Nike, Jordan Brand and Converse will spotlight “performance, legacy and innovation” in an interactive environment, says Foot Locker. The multi-brand retail experience will offer exclusive products and a full-size basketball court anchoring “The Clinic,” which will host top athlete appearances, daily programming, skills and drills challenges, and more.
At the Foot Locker Takeover, fans can also explore the Adidas ANTLAND neighborhood experience inspired by Anthony Edwards’ Atlanta roots, step into the Puma Hoops Drive-in Cinema powered by the Puma x Fast & Furious collection showcasing LaMelo Ball’s MB.05 and LaFrance shoes in an interactive retail experience, and tap into the Crocs Creator Studio, where influencers will be able to create content and host product giveaways.
New Era will debut an exclusive headwear and apparel collection with influencer Jae Tips, who will be on-site hosting a custom headwear patch station. Fans can also step into the New Era Design Lab to create one-of-a-kind cap and apparel designs through elevated embellishment customization. The New Era “Cap Spa” will also be open for fans to clean, restore and refresh headwear.
The Foot Locker Takeover will extend beyond the main activation at L.A. Live to the Los Angeles Convention Center at NBA Crossover, nearby Foot Locker stores, and local neighborhoods with inspirational mural art and experiences. At the NBA Crossover experience, Kids Foot Locker will pop-up in partnership with Nike for fans to experience the latest releases from the Nike x Lego Collection.
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“For decades, Foot Locker has built a legacy at the intersection of basketball, culture and community,” said Brett O’Brien, senior VP and chief marketing officer at Foot Locker North America. “We’re proud to return to basketball’s biggest stage with programming and products that reflect our deep-rooted heritage in the game and our commitment to the communities that shape it. By bringing together top athletes, creators, and local voices in Los Angeles, ‘Foot Locker Takeover’ reinforces our authenticity – celebrating culture, investing in community, and maintaining our leadership as the go-to destination for high-heat launches and the next generation of basketball fans.”
the activation and retail spaces will be open to the public from Thursday, Feb. 12 to Saturday, Feb. 14 (10 a.m. - 10 p.m. PST) and Sunday, Feb. 15 (10 a.m. -7 p.m. PST).
