Foot Locker expands ‘power store’ concept to Canada
Foot Locker is adding two new locations for its community-based “power” store format.
The athletic footwear and apparel company has brought the format to Canada, opening a 15,000-sq.-ft. store in Vancouver, British Columbia. A second location is set to open in early December, in Toronto. The new locations follow successful openings of the power format in Detroit (where it made its U.S. debut), Philadelphia, New York, London, Compton, Liverpool and Hong Kong.
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The three-story Vancouver location features an assortment of Nike, Jordan and adidas product in men's, women's and kids. Foot Locker's exclusive Collaboraid product – a giveback initiative that brings together more than a dozen notable creatives with a shared mission of aiding in the recovery from COVID-19 through sneaker culture – is also available in the Vancouver store.
The store includes a second-floor dedicated space where events may be hosted with key brand partners and influencers for the local community (pending COVID-19 restrictions).
In support of Vancouver and the surrounding communities, Foot Locker said it committed to hiring local residents who are naturally connected to sneaker and youth culture, as well as have diverse backgrounds and can speak multiple languages such as Cantonese, Mandarin, Korean, Spanish, Punjabi and Vietnamese. The store plans to host local DJs and brands in the space when the current conditions allow. Two local artists designed custom artwork for the interior of the store.
"We are so excited to bring our Power Store model to Canada over the next two months," said Richard McLeod, VP of marketing for Foot Locker, North America. "Although the shopping experience is different with current guidelines, we look forward to bringing locally-curated experiences to the Vancouver and Toronto sneaker communities."