First Look: Todd Snyder expands in Boston
Todd Snyder is growing its retail footprint.
The menswear brand has opened a 2,200-sq.-ft. store at The Street Chestnut Hill, an open-air shopping district in Chestnut Hill, Mass. It’s the 19th location for the company (and second in the Boston area), which designer Todd Snyder launched in 2011 and sold to American Eagle Outfitters in 2015.
In addition to the Todd Snyder premium collection, the new store features a curated collection of footwear and accessories from iconic brands, along with vintage luxury timepieces and jewelry in collaboration with Foundwell, and eyewear from Moscot. It also offers offer private shopping appointments and same-day courier service, and houses a tailoring studio.
Store Design
In designing the location, Snyder, who serves as the company’s president, drew inspiration from visits to London and his favorite hotels, bars and lounges in the city. Highlights include the store’s cash wrap, which is lined in reclaimed vintage Persian rugs from ABC Carpet and Home in New York City. The wrap puts a unique spin on timeless textiles and acts as the space’s focal point.
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Image credit: Nicole Loeb
In other design details, Metro tiles trace the ceiling in a nod to the signature white tiles of the London Underground. Each room is adorned with rare 19th and 20th century antiques sourced on shopping trips in London, Paris, Round Top (Texas) and New York City. English-style moldings and custom handcrafted cases and cabinetry from London are featured throughout the space.
“Our goal is to create the ultimate menswear destination,” said Snyder. “Since opening our Boston Seaport location over two years ago, we’ve been thrilled and overwhelmed by its success. Over time, we saw that many of our clients were from Chestnut Hill. What better way to serve their lifestyle and needs than by bringing our collection right to their backyard?”
Added Jeff Rosenthal, general manager of The Street Chestnut Hill: “As The Street continues to grow as a premier retail destination for every member of the family, we couldn’t be more thrilled to welcome Todd Snyder as the latest addition to our curated mix of fashion brands.”
