First Look: Save A Lot debuts new Hispanic-focused store concept
One of the largest discount grocers has unveiled another new store concept that aims to cater to Hispanic consumers.
As part of its strategic collaboration with Leevers Supermarkets, Save A Lot unveiled a new store format, called Save A Lot y Mas, in the St. Louis suburb of Overland. It features an expanded selection of fresh Hispanic produce, specialty meats and bakery items designed to deliver both “cultural relevance and everyday value.” The store will serve a “test-and-learn format” with the potential for further introduction into other Save A Lot locations serving a large Hispanic customer base.
The new store concept is the next iteration in a continuing collaboration between Save A Lot and Leevers to better serve the Hispanic community, and follows the introduction of the Ahorra Mucho store format in Aurora, Colo. last fall. The grocers say that Save A Lot y Mas incorporates learnings from Ahorra Mucho and blends these “best practices” within the value-driven Save A Lot platform.
“Save A Lot y Mas is an extension of our work, expanding on our commitment to delivering quality, culturally meaningful grocery experiences at affordable prices,” said Bill Mayo, COO at Save A Lot. “We’ll continue to test and learn as we expand our product offerings and store formats into other areas.”
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Image courtesy of Save A Lot. -
Image courtesy of Save A Lot. -
Image courtesy of Save A Lot. -
Image courtesy of Save A Lot. -
Image courtesy of Save A Lot.
Initial concept features for Save A Lot y Mas include an enhanced and diverse produce assortment, a curated meat selection with popular cuts and ready-to-cook marinated options, and partnerships with local bakeries to offer fresh-baked sweet breads and other authentic bakery options. The store will serve a “test-and-learn format” with the potential for further introduction into other Save A Lot locations serving a large Hispanic customer base.
“Save A Lot y Mas is part of our ongoing concept development efforts to better meet the needs of Hispanic shoppers,” said Jon Koontz, COO at Leevers Supermarkets. “We’re excited to bring these offerings to the vibrant St. Louis community. Using what we learn here, and in our locations in Colorado, we hope to be able to bring insights about how best to serve this growing customer base to the broader Save A Lot network.”
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Founded in 1977, Save A Lot operates approximately 700 stores in 30 states. Leevers Supermarkets operates 17 grocery stores under the Save A Lot, El Mercado De Colorado, and Leevers Locavore brands in Colorado, St. Louis and the Mid-Atlantic region.
