Save A Lot launches first-ever rewards program
Save A Lot is extending the discounts even further with a first-of-its kind initiative.
The St. Louis-based discount grocer is debuting its first-ever loyalty program, called Save A Lot Rewards. Provided via mobile app, Save A Lot now offers points or “dots” for shoppers to redeem for rewards at their local store.
Though independent Save A Lot Retail Partners will have flexibility to customize the app with local offers, the loyalty program nationwide will earn shoppers dots, which they can redeem for free products. The app also features exclusive coupons and deals to deliver additional value for Save A Lot shoppers.
[READ MORE: Survey: Consumers want these two features from grocery loyalty programs]
“Save A Lot Rewards marks our evolution in the digital space – even as an independent, bannered wholesaler, we recognize the importance of personalized and incentivized shopping,” said Trey Johnson, chief merchandising and marketing officer at Save A Lot. “There’s benefit in a loyalty program for everyone – more value for our shoppers to get better deals and value for us in learning more about who is shopping at Save A Lot, so we can better serve them.”
Users can download the Save A Lot Rewards app via the Apple and Android app stores. Now through Nov. 19, Save A Lot will offer one-time use, hot weekly offers for new and existing loyalty customers, such as $0.49 for one dozen Good Nature eggs and $.99 Crystal Falls 24-Pack Water. Shoppers can watch for opportunities to earn additional dots in-app, with deals for both national brands and Save A Lot’s assortment of private label items.
“Because we’ve waited to launch this loyalty program, we’ve had the advantage to observe the marketplace and take the best of what works, to maximize value for Save A Lot shoppers,” said Katie Kobus, VP of marketing at Save A Lot. “We’re providing this added technology to Save A Lot Retail Partners at no cost, offering a strong baseline program with several options for local stores to do what they do best – localize for their customers.”
Founded in 1977, Save A Lot is the largest independently-owned and operated discount grocery store chain in the U.S., with approximately 750 stores in 32 states.
