First Look: Save A Lot unveils Hispanic-focused concept
Save A Lot is rolling out a new grocery banner focused on the needs of one of America’s largest demographics.
As part of its ongoing collaboration with Leevers Supermarkets, the discount grocer has opened its first brick-and-mortar grocery store catered to Hispanic shoppers. Ahorra Mucho is billed as a grocery store and “innovation center” in Aurora, Colo., and features a host of Hispanic products.
Ahorra Mucho, which translates directly to Save A Lot, will offer a variety of specialized grocery features including a greatly expanded, full-service circular meat counter centrally located in the middle of the store, a broader assortment of fresh produce and an in-house bakery.
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Image courtesy of Save A Lot. -
Image courtesy of Save A Lot. -
Image courtesy of Save A Lot.
“With the Hispanic population in the United States rapidly growing and wielding considerable buying power, it is essential to understand their unique culinary traditions and preferences,” said Jorge Gonzalez, director of Ahorra Mucho. “Ahorra Mucho provides us with a great platform to align with Hispanic consumers’ culinary preferences and needs.”
[READ MORE: Save A Lot launches first-ever rewards program]
The new store will operate as a test-and-learn facility, building insights for Save A Lot to facilitate longer-term strategies for serving Hispanic customers. Like other Leevers Supermarket locations, the Ahorra Mucho store will also be 100% employee-owned.
“In tandem with Hispanic population growth, we’re seeing an increased demand for Hispanic food in neighborhoods all across the country,” said Bill Mayo, chief operating officer at Save A Lot. “The Leevers team’s expertise in this area makes them a natural fit to help us explore how Save A Lot can better serve Hispanic shoppers. What we learn can help us expand our product offerings and store formats in other areas.”
Leevers Supermarkets, Inc. operates independently-run grocery stores under banners including Save A Lot, El Mercado De Colorado and Leevers Locavore in Colorado, St. Louis and the Mid-Atlantic region.
Founded in 1977, St. Louis-based Save A Lot is the largest independently owned and operated discount grocery store chain in the U.S., with approximately 750 stores in 32 states.
