Raley’s has brought its specialty grocery concept to Nevada.
The company converted an existing store in Reno from a Raley’s into a Raley’s O-N-E Market. The California grocer plans to transform all its stores “in time” to the banner, which is focused on organics, nutrition and education and debuted in July 2020, in Truckee, Calif. It recently converted a Raley’s in El Dorado, Calif., A fourth O-N-E location is currently under construction in Roseville, California, with a planned opening in spring 2022.
The 42,000-sq.-ft. Reno store, operating as a Raley’s since 1996, features a highly curated assortment of products that are fresh, nutritious, organic when possible, minimally processed, sustainably sourced and free from ingredients on the brand's banned ingredients list.
The food service options have updated with additions such an organic juice bar serving fresh pressed juices, wellness shots, smoothies and acai bowls. Restaurant-quality options include hearth-baked pizza and sandwiches, freshly prepared sushi and poke bowls made with 100% sustainable seafood and artisan baked goods with clean ingredients.
The store now also offers two new features of Raley’s loyalty program, including “Something Extra Health.” Led by the nutrition advisor (a registered dietitian), the program offers classes, store tours, nutrition coaching, personalized supplement recommendations and more at no cost to members. The second feature is a dedicated room with audio visual capabilities that can be used for free by Something Extra members in the community.
As part of the brand’s commitment to education, store employees received initial training from Raley’s nutrition strategist and “brand influencer.” They will receive ongoing education from the store’s designated nutrition advisor to support their understanding of the department standards and assist customers in personalizing their shopping experience.
“In line with our purpose of changing the way the world eats, one plate at a time, we are proud to have expanded the Raley’s O-N-E Market banner into Nevada,” said Keith Knopf, Raley’s president and CEO. “This store conversion was a purpose-driven decision inspired by our desire to help people live healthier, happier and more fulfilled lives.”
This is the second time Raley’s has converted an existing store location into a Raley’s O-N-E Market and the banner’s third location overall.
Raley’s operates 124 stores under six banners: Raley’s, Bel Air Markets, Nob Hill Foods, Raley’s O-N-E Market, Food Source and Market 5-ONE-5.