First Look: Puma unveils massive flagship at new development in Las Vegas
Puma has gone big in Las Vegas.
The athletic footwear and apparel giant has opened its second North American flagship, a 25,000-sq.-ft., three-level store at the BLVD Las Vegas, a new retail and entertainment development in the heart of the Las Vegas Strip. The new store features a variety of immersive and interactive features powered by cutting-edge technology.
The attractions include a professional F1 racing simulator, an interactive arcade and a customization studio where customers can personalize apparel and footwear. (For more on the attractions, see end of article.) The merchandise assortment is made up of Puma sportstyle, basketball, motorsport, golf, running, training, soccer and kids products, as well as collections designed by select brand ambassadors and athletes.
In addition, the flagship houses the “Vegas Shop,” which offers Las Las Vegas-specific apparel and footwear. The shop also gives customers the chance to win prizes by pulling the lever on the video wall slot machine.
“I am thrilled that we are opening a state-of-the-art flagship store in Las Vegas as part of our brand elevation strategy,” said Arne Freundt, CEO of Puma. “I believe that our new Las Vegas Flagship is essential for conveying the true character of our Puma brand and for creating an immersive, interactive shopping experience as it will redefine in-person shopping by seamlessly merging sports performance, latest fashion trends and technology.”
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(Photo: Puma) -
(Photo: Puma) -
(Photo: Puma) -
(Photo: Puma)
Schimenti Construction, Nathan Colkitt of Colkitt Architecture and the internal Puma team led the construction and design of the store.
Puma opened the store during the Las Vegas Formula One Grand Prix. The company has longstanding relationship with F1, working with teams as an official partner and creating merchandise for the motorsport.
“Opening our second North American flagship store in Las Vegas is a big step for Puma’s growth in North America, especially with the city buzzing for the F1 race,” added Bob Philion, president of Puma North America. “Las Vegas is a booming sports city that attracts millions of visitors each year and is a global destination for entertainment and fashion. Having a flagship presence in Las Vegas will help us to connect with our customers from all over the world in unique and meaningful ways.”
Here are more specifics on some of the attractions at Puma’s Las Vegas flagship.
•Immersive Motorsports Zone: Highlighting Puma’s longstanding commitment to motorsports and capitalizing on Las Vegas’ excitement for F1, customers can take the wheel of a professional-grade F1 racing simulator and virtually race down the iconic Las Vegas Strip.
•Interactive Puma Arcade: Customers of the flagship are encouraged to check out the interactive Puma Arcade during their shopping experience, which features RUN, GOLF, and SOCCER experiences.
•Puma x YOU customization studio: Consumers can create and personalize Puma footwear, apparel and accessories using patchwork, embroidery, direct to garment printing, LED printing on footwear, and many other creative mediums.
•New Personalizations on the PUMAPP: When shopping on the store floor, customers can create a personalized profile on the PUMAPP to engage in an immersive, one-of-a-kind shopping experience. The app also tracks all Puma Arcade activity and creates shareable content from each user’s experience.
