First Look: Pop Mart open its first U.S. store

A popular Asian designer toy and collectibles brand has set up shop in the U.S.

Pop Mart has opened its first permanent U.S. location, at  American Dream,  the massive three million sq.-ft.-plus entertainment and retail  center in East Rutherford, N.J. The store debut comes after the company opened a pop-up shop in downtown Manhattan in June. 

Founded in 2010 in China, Pop Mart has more than  400 stores, 2,000 “Robo Shops” (toy vending machines) and a vast network of distributors. across 84 countries and regions. 

Pop Mart specializes in creating designer toys and collectibles in collaboration with renowned international designers and also collaborates with global entertainment powerhouses such as Disney, Universal Studios and Sanrio.  Its assortment includes  numerous  characters from such video games  as World of Warcraft, League of Legends, Clash of Clans and Clash Royale. 

Pop Mart  also offers customers the option of purchasing a “blind box,”  which features an assortment of items. The box cannot be opened until after it has been purchased.   

The new Pop Mart will also  feature an extensive range of exclusive releases, limited editions, and “unexpected” collaborations. 

According to a company release, shoppers can expect an immersive environment that showcases the vibrant and diverse world of Pop Mart characters.

“The opening of our first permanent store in the US signifies an important milestone for our brand, and we are excited to share our passion for designer toys with our loyal fans and collectors in the United States,” said Larry Lu, head of Pop Mart North America.