First Look: Nike Running opens pop-up shop at Nordstrom NYC
Nike has opened a pop-up dedicated to its running division at the Nordstrom flagship in New York City.
Open through Sept. 2, “Nike Running @ The Corner” is part of an ongoing series of pop-ups and brand takeovers featured at the department store in a dedicated space on the corner of 57th and Broadway. The new pop-up features Nike performance footwear and apparel to serve every type of runner, including the brand’s new road running lineup designed with a focus on the cushioning runners care about most, the retailer said.
In addition, the assortment includes select women's running apparel and accessories, with customization to support each runner's personal style and self-expression
The Nike pop-up will also feature a range of community programming throughout the month including weekly runs, recovery workshops and styling sessions. The activities will include a 5K group morning run on Fridays led by Nike running coaches, designed for all experience levels, which will be followed by recovery, giveaways and more.
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Image courtesy of Nordstrom PR. -
Image courtesy of Nordstrom PR. -
Image courtesy of Nordstrom PR. -
Image courtesy of Nordstrom PR. -
Image courtesy of Nordstrom PR.
In addition, stretching workshops hosted by StretchLab focused on flexibility and recovery, will be held Aug. 10 and Aug. 31. Ice bath workshops will be held on Aug. 17 and Aug. 24.
"We want Nike Running @ The Corner Nordstrom NYC to be our love letter to runners: a celebration of movement, mindset and personal style," said Olivia Kim, senior VP of creative at Nordstrom. "It's about giving our customers the power to choose how they show up for themselves and their goals with the best of Nike innovation and Nordstrom service in one inspiring corner of the city."
Nordstrom operates 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations, along with Nordstrom and Rack apps and websites.
