First Look: Netflix House opens at King of Prussia shopping center
Netflix has opened the doors to its first immersive entertainment/retail concept.
Netflix House has opened at King of Prussia shopping center, located in the Philadelphia suburb of King of Prussia. Spanning more than 100,000 sq. ft., the venue features experiences inspired by some of the streaming channel’s most popular shows and movies, including Wednesday, Stranger Things, Squid Game, Love Is Blind, KPop Demon Hunters, Bridgerton, Glass Onion: A Knives Out Mystery and many more.
Guests enter the space through a “Red Envelope” entrance, a nod to the company’s DVD-by-mail origins, framed by a vibrant mural by local Philadelphia artist Emily White. The mural features a unique Netflix character mash-up on the exterior of the building.
The entrance opens into an expansive atrium filled with larger-than-life art installations and photo opportunities inspired by fan favorites characters and stories.
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Image courtesy of Netflix. -
Image courtesy of Netflix. -
Image courtesy of Netflix. -
Image courtesy of Netflix.
In addition to its array of immersive experiences, Netflix House features a casual, full-service restaurant. Netflix Bites offers comfort food and cocktails, but with entertaining twists playing on popular Netflix shows and movies.
Other features include a theater with state-of-the-art surround sound venue seating for up to 229 people. It will offer Netflix shows, movies and fan events, along with trivia nights, live sports (including NFL games), and special local and seasonal programming.
Netflix House also boasts a retail component. At Netflix Shop, customers can get exclusive NetPHLix-branded local merchandise, along with collectibles, apparel and lifestyle pieces and more inspired by Netflix stories, and only available at Netflix House.
A second Netflix House is set to open on Dec. 11 at Galleria Dallas in Dallas. A third location is slated for 2027, at BLVD on the Las Vegas Strip.
"The Philadelphia region is the perfect place to open our very first Netflix House; a city known for its creativity, heart, and deep sense of community," said Marian Lee, Netflix's chief marketing officer. "From the beginning, we wanted this to be a space that reflects the people and pride of this region, built by local talent and inspired by the stories fans love most. This opening marks an exciting milestone for Netflix – we're transforming how audiences experience our stories in real life and right here in their neighborhood. We can't wait for fans to come explore what's inside, be the local place for entertainment, and discover something new each time they come back."
