First Look: NBA, Lids bring NBA Store to Universal CityWalk Hollywood
The Nation Basketball Association is bringing its retail partnership with Lids to the West Coast with the season around the corner.
The NBA and the sports headwear and apparel retailer is set to open a fourth NBA Store at the Universal CityWalk Hollywood shopping and entertainment district in Los Angeles. As part of the league’s long-standing partnership with Lids and Fanatics, Lids will oversee the operations for the NBA Store, creating a unique retail experience for NBA fans.
NBA Store CityWalk spans 11,000 sq. ft., and is just a short walk from Universal Studios Hollywood. Fans can shop from a wide selection of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, footwear, sporting goods, toys and collectibles from major brands such as Nike, Fanatics, Mitchell & Ness, New Era and Wilson.
[READ MORE: First Look: NBA Store debuts at Mall of America]
“We look forward to bringing the NBA Store experience to Universal CityWalk and introducing it to the West Coast for the first time,” said Michael Brady, global head of licensing, commerce & business affairs, NBA. “Since opening our first store in New York, we have been dedicated to offering unique retail experiences to fans across the United States and around the world.”
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(Image credit: Lids) -
(Image credit: Lids) -
(Image credit: Lids) -
(Image credit: Lids) -
(Image credit: Lids)
Upon entering the new store, visitors will be welcomed into the “Immersion Zone,” surrounded by powder coated, steel and 24 karat gold installations from artist Victor Solomon. The store will also feature an interactive “Experience Zone” that will play NBA highlights daily. Additionally, fans can take advantage of on-site customization services to personalize jerseys and hats, a signature offering available at select Lids retail locations.
“We’re proud to continue our long-standing partnership with the NBA by expanding this dynamic retail experience to the West Coast,” said Bob Durda, president at Lids. “The NBA Store at Universal CityWalk is a natural extension of our commitment to delivering elevated, immersive shopping environments for fans of all ages. From exclusive product drops to interactive zones and on-site customization, this store reflects the energy and passion of the game. We’re excited to give fans in Los Angeles a space to celebrate their love for the sport.”
NBA Store CityWalk will host an official grand opening weekend event Saturday and Sunday, Aug. 30-31, featuring appearances from NBA and WNBA players, interactive games, giveaways and more. Fans can also enjoy a DJ, photo booth and pop-a-shot competitions, and take photos with the Larry O’Brien Trophy which will be on display throughout the grand opening weekend.
The NBA has more than 200 NBA-branded retail stores and attractions across the world, including flagship NBA Stores in New York City and London, also operated by Lids. NBA fans across the U.S. can also continue to shop online at NBAStore.com for a wide range of NBA products featuring all 30 NBA teams.
Headquartered in Indianapolis, Lids operates more than 2,000 retail locations across North America, Europe and Australia.
