First Look: Miniso Land debuts in U.S. — here's where
Global lifestyle retailer Miniso has brought its Miniso Land store format to the United States.
The 15,000-sq.-ft. Miniso Land made its U.S. debut at Easton Town Center in Columbus, Ohio, on Oct. 17, marking the first location of the IP-driven format in the U.S. The concept, which debuted in Shanghai in 2024, is one of the brand’s large-sized store concepts, and is designed to combine immersive IP experiences with discovery-driven retail.
Miniso Land features dedicated product zones spanning toys and collectibles, home essentials, beauty, food and beverages and lifestyle categories, alongside immersive themed IP worlds. The store combines warm wood textures, themed storefronts, signature character displays and immersive visual storytelling, creating an engaging and highly navigable environment designed for discovery, according to the company.
The store offers a selection of over 5,500 SKUs, with IP products accounting for more than 60% of total offerings across more than 30 global IP collections. The layout allows customers to seamlessly move between dedicated IP worlds and category zones while discovering new items and experiences, the company said..
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Image courtesy of Miniso. -
Image courtesy of Miniso. -
Image courtesy of Miniso.
Highlights of the store include a Hello Kitty and Friends zone with more than 100 products. and a Disney zone with over 130 products inspired by characters such as Stitch, Winnie the Pooh, Mickey Mouse and Toy Story. Consumers can also discover a range of fan-favorite collaborations featuring One Piece, Chiikawa, Snoopy, Mofusand and more.
The opening at Easton Town Center is one of several North American openings Miniso has planned. The brand is planning to open four IP-driven locations in Canada in October and November, including three Super Miniso stores in Mississauga, Winnipeg and Montreal, and Canada’s first Miniso Land, which will open in Toronto.
“Looking ahead, Miniso will continue expanding its presence across the U.S.,” the company said. “Through larger format stores and more immersive IP experiences, it will bring fun to more American consumers, creating destinations where they can discover new IPs, engage with their interests and connect through shared passions.”
[READ MORE: Miniso grew its European footprint in 2025 — here's where]
As of June 30, 2026, Miniso operated more than 8,600 stores worldwide, with more than half of them located in China. The company operates more than 400 stores in the U.S.
