First Look: Aritzia goes big in NYC
Aritzia has unveiled its newest flagship.
The Canadian fashion brand is set to open a two-floor, 25,000-plus-sq.-ft. store in Manhattan’s Flatiron district. It’s Aritzia’s third New York City flagship, following its SoHo outpost, which moved to an expanded location in November 2024, and a location on Fifth Avenue, which opened in December of that same year.
The new Flatiron flagship, which is located in an 1869 building, will replace a nearby Aritzia store that is scheduled to close. It’s also triple the size of the soon-to-close store.
In October, Aritzia reported that its quarterly revenue surged by nearly a third, led by rising sales in the U.S., where sales rose 41%. With 72 stores in the U.S., the brand has said it sees the potential to expand to approximately 200 locations across the nation.
-
Image courtesy of Aritzia. -
Image courtesy of Aritzia. -
Image courtesy of Aritzia.
Aritzia flagships are designed as multi-level, experiential spaces. The new Flatiron store includes an expansive “A-OK Café,” with specialty menus and lounge seating.
Other details include shopping “lounges” adorned with curated artwork and an elevated assortment of vintage furniture from Scandinavia, Italy and France. The store features 38 “styling suites,” reported WWD, which are spacious takes on the fitting room and are located in “Atelier” areas on both floors of the flagship.
Custom design features include exposed and fluted cast iron columns with ornate capitals, monolithic masonry arch ways, scalloped ceilings and bronze detailing. All the elements were conceptualized by Aritzia’s team of in-house architects and interior designers.
Aritzia has 140 stores total in North America, including 72 in the U.S.
