First Look: Marine Layer opens NYC, San Francisco pop-ups
A men and women’s apparel brand known for its soft fabrics and relaxed West Coast aesthetic has opened two limited-time stores focused on customization.
Marine Layer’s new pop-ups — The Patch Bar in the Nolita section of downtown Manhattan, and The Custom Club on Fillmore Street in San Francisco — will be open through mid-January. Both offer personalization experiences, complete with exclusive patches, chain-stitch embroidery and limited-edition designs.
At each location, customers can personalize the brand’s tees, fleece and cashmere pieces with over 70 in-house–designed patches, including playful icons, travel-inspired motifs and Marine Layer originals.
Each space reflects its city’s distinct character. Rooted in Marine Layer’s hometown of San Francisco, The Custom Club captures the brand’s California cool with soft, curved design lines and color-drenched walls. Designed entirely in-house, the space invites customers to feel the brand’s signature comfort through tactile materials such carpet, limewash and painted wood.
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The Custom Club. (Image credit: Mark Wickens/Marine Layer) -
The Custom Club. (Image credit: Mark Wickens/Marine Layer) -
The Custom Club. (Image credit: Mark Wickens/Marine Layer) -
The Custom Club. (Image credit: Mark Wickens/Marine Layer)
NYC
Beneath Marine Layer’s Nolita store, The Patch Bar reimagines a 1930s speakeasy through the lens of 1970s nostalgia. The intimate space blends Art Deco and retro details including tin-tile ceilings, restored brass stools, reclaimed Kentucky stable floors, and velvet banquettes with authentic vintage accents throughout that add to its time-capsule feel.
Marine Layer has also launched an online Custom Club product customizer, allowing fans nationwide to create their own one-of-a-kind pieces.
“I founded Marine Layer over 15 years ago to remake my old favorite shirt,” said Mike Natenshon, CEO and co-founder of Marine Layer. “Everyone's favorite is unique to them. So much of the market is uniform and the same as everything else, we wanted to give people an opportunity to stand out a bit.”
Marine Layer is a certified B-Corp, committed to keeping as many textiles out of landfills as possible and using recycled materials across the entire product offering.
